Overview:
Michelob Ultra, the Official North American Beer Partner of Williams Racing, wanted to provide graphics to advertise it's partnership with Williams Racing as well as its two racers Logan and Alex through multiple avenues, both digital and print. I was tasked with creating, editing and resizing various graphics and company assets to complete this task. I was also tasked with providing 2D Mockups detailing how the graphics would appear.
Senior Art Director: Tim Madrid
Creative Director: Tim Austin
Services: Graphic Design
Multiple examples of the graphics and mockups used to advertise Michelob Ultra and their two racers Alex and Logan. The multiple graphics required differing specs and layouts that correlated with their respective spaces. Below are a couple of examples (one print and one digital) released in Austin, TX.
